Analysis of world's largest brand database suggests John McCain lost due to a losing brand strategy. McCain's emphasis on trust and tradition eroded his credibility as a maverick in a race in which both candidates agreed the message was change. Data shows that consumer perception of McCain's brand was comparable to brands that are trusted but don't change like AT&T, Mastercard, the United States Postal Service, Exxon and United Airlines. On the other hand, consumers perceive Obama's brand as similar to energized brands such as Red Bull, Facebook, iPhone, and Starbucks. Read »

Trusted LASIK Surgeons launched its revolutionary Trusted LASIK S'urgeons directory service and website at www.TrustedLASIKSurgeons.com in order to provide a resource for consumers seeking to improve their vision. What sets the Trusted LASIK Surgeons directory apart is a unique screening process ensuring that only those who are among the best in LASIK Eye Surgery, Laser Surgeons in the United States are listed. Refractive eye surgeons, such as Dr. Michael Raizman, are screened based on their experience, research, publications, lectures and patient care standards. Trusted LASIK Surgeons believes Doctor Raizmans experience, research, teaching, and other professional accomplishments place him among the top 1% of LASIK surgeons in the United States. Dr. Raizman's refractive practice at Ophthalmic Consultants of Boston serves the greater Boston area with offices in Boston and Waltham. Read »

The USPS has certified Window Book's Postal Package Partner shipping software for Cycle J of the MAC™ and MAC™ Gold certification process. The MAC approval means the system is approved for manifesting with USPS. The MAC Gold certification means businesses can start shipping parcels with a USPS permit very quickly and easily. Read »

Online Boomer Social Network TeeBeeDee surveyed hundreds of Boomers and found the top concern at work is layoffs; value of 401k is second biggest worry. Read »

Nearly every insurer in the UK touts huge savings for customers that switch to them from their current insurer. But NoClaimsDiscount.co.uk has been digging through the small print and the savings listed when a policy is actually purchased may not be any saving at all depending on how the policy is run after buying. Read »

Confirmit and Language Logic have announced the closer integration of their software solutions to enable Confirmit users and their clients to gain better insight into customer, employee, or Market Research survey feedback. Read »

Romanelli Communications, specializing in interactive web design, launches new interactive website, romanelli.com. The updated site includes innovative features like visitor comments and feedback on every page, an email newsletter, and links to Romanelli's many online personalities on popular social networking sites like MySpace and Facebook. The site also highlights Romanelli's branding and marketing capabilities, complete with online portfolio. Read »

Eleven states, representing 12% of the nation's population, elected governors this month. Their IT agendas provide critical insights into where all the states would like to make IT investments in 2009, according to research by INPUT, the authority on government business. Read »

As advertisers and publishers seek ways to improve performance to compensate for shrinking budgets, new technologies like location-based advertising provide a means of improving relevance and response rates. Today, leading real estate site, Trulia.com, and interactive media company, 1020 Placecast, have announced their partnership, using location information to target specific audiences for advertisers and deliver more relevant messages to them on Trulia.com. Read »

DataMine.it announces the launch of the simplest data mining service available. Its single aim is to reveal secrets out of data, while removing all of the elements that made this process unattractive and its results obscure so far. DataMine.it just requests an email with the data set attached, and then within a week delivers a full analysis report. The latter comes up with the latent patterns of the submitted data set unveiled, using terminology-free, illustrative writing. DataMine.it stands in the shoulders of artificial intelligence algorithms and the company of the very human intelligence of its data engineers, who put their hands on each of the data set submitted to secure discovering the most insightful of the potential outcomes. Read »